A study out of the Department of Psychology at St. Lawrence University (New York, USA) showed that chewing gum results in a 15-20 minute boost in cognitive performance. The study found that this brain boost resulted from the act of chewing, not from the ingredients in the gum. This is consistent with the idea that performing a facial, sensory, or other 15 Minute Fix exercise can provide a quick mental recharge.
A study out of the School of Psychology at Cardiff University (UK) associated chewing gum with greater alertness, quicker reaction time, improved selective and sustained attention, and better mood. Gum flavor did not seem to affect outcomes, again supporting the idea that it is the chewing motion that provides these benefits.
A study by researchers from the Brain Sciences Institute at Swinburne University (Melbourne, Australia) found that chewing gum appeared to lower stress levels and improve alertness. Although they were not able to definitively identify the underlying mechanism of these effects, they stipulated that they may involve improved cerebral blood flow - a benefit of a majority of 15 Minute Fix exercises.
Because these and many other studies found that it was the act of chewing, rather than the gum that led to these benefits, the results support the idea that exercising different muscles in and attached to the head, can help improve cognitive function, reaction time, and alertness, along with lowering stress and improving mood. These are in addition to the benefit of helping your face look more youthful, improving your sense of taste (or smell or hearing), sharpening your eyesight, or reinvigorating your scalp.
So don't be shy about chewing gum (sugar free!) or starting one of The 15 Minute Fix programs. Besides helping your eyes, face, senses, or scalp, you will be taking definitive, manageable steps to improve your productivity, happiness, and general well being.
Age well my friends!